Tuesday, November 25, 2008

Holiday shopping mall with a twist

Since I am in the holiday spirit this evening, let's stay on the topic of giving. I watched a heartwarming story on the Maritime' A-Channel News the other night. I have to say, I definately choked back some tears.

I cannot remember the name of the city it took place in, but a number of residence donated TONS of gently used househole items to a local charity. Volunteers of that charity rented an empty warehouse and set up a massive display of children's clothes, toys, well-conditioned appliances, home decor, and other items.

What might you ask was there intention? It was to allow those who have recently found themselves laid-off or jobless, the opportunity to purchases Christmas gifts for their loved ones at the low price of 50 cents. I thought the idea was brilliant, and you could see appreciation and relief on the shoppers' faces.

Here's the best part, all procedes were also donated to a local food bank, in a continuing effort to make this Christmas a little easier for those in need. DOUBLE WOW!

Stories like this just go to show that not-for-profits do have the ability to receive some beautiful coverage when their ideas are unique and timely. Although the charity was probably not expecting the coverage, I am glad I had the chance to witness it.

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