It has only been a few years since I frist noticed those gift-card displays at large chain stores. However, now I am beginning to see them everywhere, and they are usually stratigically place near the entrance. From LaSenza to Chapters, you can finish your Christmas shopping in a 2 foot squared radious and without really ever entering the store.
Don's get me wrong. I love receiving gift cards for the holidays, but I also agree with the statement that it takes away from the effort put into the gift. It use to be the gift you got the person you racked your brain over trying to figure out what they'd like. Now it's become the slackers way out of having to think about anyone.
As an event coordinator, picking the perfect take-away can be the most memorable part of the event. Half the time people receive so many gift-cards for Christmas that they can't remember who gave them what. The perfect gift can capture a moment in time for those who have attended an event and can be a tasteful reflection of your appreciation for their attendance. I've always believed, " It's not the gift that matters, it's the thought behind it."
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